Njengeyona marike inkulu yodidi olulodwaiisemiconductors, imarike yememori ineempawu zemali ekunzima ukuba nazo kunye nezinye i-semiconductors kunye nokungabi nantoni, amaziko amaninzi kunye nabantu ngabanye baxhalabele kakhulu:
Abasebenzisi bokugqibela, abathengisi, abarhwebi kunye neefektri zokuqala, ngoko kukho uhlalutyo olukhulu lweemarike kunye nohlalutyo oluqikelelweyo lwesithuba, iYurophu, iUnited States, iJapan ngenxa yokushiya ukuveliswa kwemarike yokugcina ixesha elide, ukungabikho kwamaziko aneenkcukacha kakhulu, iTaiwan kunye nelizwe laseChina. unamaziko amaninzi alungileyo.
Ngenxa yokuba kuninzi kakhulu ulwazi lokuhlalutya kweemarike, abantu abavela kumaqela ahlukeneyo anomdla, njenge-CEO ye-module factory, abaphathi be-particle original factory kunye nabaphathi be-terminal abavelisi baya kwenza amazwi ahlukeneyo.Indlela yokugweba ilizwi lokwenyani lemarike kufuneka ihlalutywe ngokubanzi: kubandakanywa ukubonelela - umthamo wokuqala wefektri kunye ne-inventory;Uluhlu lweempahla zejelo;Uluhlu lwetheminali;Ikwabandakanya imfuno - imfuno evela kubavelisi bokugqibela, kwiifowuni eziphathwayo kunye neemveliso zabathengi, iiseva kunye neemoto.
1. Abavelisi abakhulu be-OEM abaqhelekileyo
Ii-Large Oems ikakhulu zamkela umthamo opheleleyo wokuthengwa kwesakhelo, zizame ukubonelela ngokuthe ngqo kumzi-mveliso wokuqala ngokuqingqwa kwengqikelelo, nokufumana amaxabiso angcono ngebhetshi.
Ngokuqhelekileyo ezintathu zibonelela ngaxeshanye, 60%;30%;I-10% okanye enye inxalenye yesabelo, ngokuhambelana nexabiso lentengo kunye nomthamo wokubonelela ukulungelelanisa ummiselo wokuthengwa kwexesha elifutshane.Kwakhona siya kuthatha amanyathelo okuthenga afana nokulibaziseka kwe-odolo kunye nokurhoxiswa ngokwemfuno yemarike.
Lilonke, ukuthengwa kwe-Oems enkulu ilungisiwe, kwaye isithuba sohlengahlengiso sincinci, uninzi lwazo ziindawo zogcino-qhinga kunye nokuthengwa kwesicwangciso-qhinga ngokusebenzisa ulwazi lohlengahlengiso lwexabiso lokuqala, ulwazi lokunyuswa kwexabiso le-arhente kunye namanye amajelo, ngakumbi, ngakumbi. ukuphunyezwa kokuthengwa kwempahla ngamanyathelo.
Ngokusisiseko, bamba ngokuthe ngqo indlela yokuthengisa, gcina unxibelelwano olusondeleyo nomzi-mveliso wokuqala, kwaye uphephe ukubanjiswa ngumzi-mveliso wokuqala kunye neearhente, ezinokuzinza kwicala lokubonelela.
Ngokufanayo, inkuluOEMngokusisiseko ayingomthombo weempahla zetshaneli ezingaziwayo, ukongeza kuqwalaselo lomgangatho, iyafana i-AVL kunye nokuqaliswa kwenkqubo yofikelelo engqongqo ababoneleli kwakhona ngumqobo omkhulu, ngokuqinisekileyo, akukho mnye umdla womthengisi.
Iifektri ezinkulu zisenomdla ngakumbi kulwazi lwamaxabiso exesha elizayo, kwaye ngokuqinisekileyo, iifektri ezinkulu zikwanazo namajelo angaphazanyiswayo omzi-mveliso wokuqala kunye nolwazi lwearhente.
2. Abavelisi beeterminal zesiteshi
Ukongeza kwii-Oems ezinkulu, ii-Oems ezininzi ezincinci kunye neziphakathi kwimarike, uninzi lwabavelisi ikakhulu ngokusebenzisa indawo emfutshane yomjikelo, ngelixa besebenzisana nenxalenye yendlela yokuodola iarhente, ukuhlangabezana neemfuno zabathengi.
Ngenxa yokuba ixabiso eligciniweyo liguquguquka rhoqo, ubunzima bokulawula ulwazi lwexabiso lendawo bungaphezulu kakhulu kwe-Oems enkulu.
I-terminal kufuneka ibe novakalelo oluthe kratya lwexabiso lemveliso, kuba amajelo obonelelo aphambili, ababoneleli bendawo bazalelwa abazingeli bexabiso, ixesha elide kwimarike yendawo ebandakanyeka ekuthengeni nasekuthengiseni ukufumana umahluko kumthengisi kunzima kakhulu Qonda kwaye uhlalutye.
Okokuqala, ukuthengwa kufuneka kuqonde ixabiso lexesha elizayo, ixabiso le-arhente jikelele lihlaziywa kanye ngenyanga ngokukhawuleza kwikota, xa uthetha, kunzima kakhulu ukufumana ixabiso le-arhente yamva nje, ungayithelekisa ixabiso ekuqaleni kwekota.
Okwesibini, ukuthengwa ukuqonda imeko ye-inventory kwimarike, oku kubaluleke kakhulu, njenge-inventory ye-OEM iya kuba phezulu xa imarike iya kuphosa iimpahla kwiimarike, kuya kukhokelela ekutshintsheni kwixabiso lemarike, ukwazi njani ukuphosa kwemarike. ulwazi, ikwayimfuno ezisisiseko zokuthengwa kwempahla.
Okokugqibela, kuyimfuneko ukuqonda umgaqo-nkqubo wolawulo lwefektri yokuqala kwitshaneli, iimpahla eziqingqiweyo zefektri ngokubanzi, uninzi lwabathengisi bendawo abafumani mpahla, kuya kukhokelela ekunyukeni kwamaxabiso okwethutyana, ngokuqinisekileyo, ukuthambekela kwexabiso lexesha elide. yimeko yemfuno enkulu kunye nodidi.
Abathengisi be-spot ngokungathandabuzekiyo banovakalelo ngakumbi kwimarike kunye namaxabiso eqela, indlela yokufumana ulwazi olulunge ngakumbi kubenzi bokugqibela, indlela yokuhlola amandla kunye nokuzimisela kwamanqanaba ahlukeneyo abathengisi bendawo, ukufumana amaqabane exesha elide, kunye nokwenza awona angcono. isicwangciso sokuthenga, sisidingo esikhulu sobulumko kunye nomsebenzi wonyamezelo.
Ixesha lokuposa: Jul-24-2023